Have you ever wondered why you get such a bad return when you try to sell your diamond?
The reasons are:

1/ Overheads are so high that, depending on the outlet, margins added can vary from 250% to 360%.
2/ VAT and other taxes and duties will add further costs to the sales price.
3/ Most conventional jewellery outlets will need to stock goods, sometimes for over 2 years before a sale is obtained, this also needs to be calculated in the price given for less 'commercial' stones.
4/ The diamond offered may or may not hold a current, internationally accepted, diamond grading report (certificate) from one of the four main internationally recognised institutes, as jewellers are not diamond merchants they will tend to lower their appraisal of your diamond so if you have, as an example, a G VS1 quality they may classify it as an H VS2 pricing it accordingly.

1/ As real diamond experts we will properly evaluate your diamond.
2/ We do not have enormous overheads which need to be covered we can therefore afford to calculate within a 10% profit margin.
3/ Your diamond will be sold on the Antwerp diamond market, by far the largest in the world.
4/ We can purchase your diamond outright or sell it for you, in which case our commission is a flat 10% with a minimum of £300.
5/ We will see to it that all is in place in order for you to obtain the best possible price, ie: upgrade the certificate, correct any cutting errors or repair any damage and negotiate the best possible price for you on the market.
6/ You are always in control, we will not settle any transaction without your prior approval.
7/ Funds will be immediately available to you in whatever currency required.

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